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For the Masses was founded in 2000 by Wellington designer James Burgess. While browsing online design magazine sites (e-zines) like K10K, Surfstation & THREE.OH, James saw the potential for a e-zine with a purely New Zealand perspective, similar to the way sites like Australian INFront & Design is Kinky feature predominately Australian individuals & companies.
In late 2000 James set to work developing the very basic, raw design e-zine that became For the Masses.
The site was very basic, but it slowly started to grab the attention of the New Zealand design community.